Coca-Cola will be sponsoring this year’s American Music Awards (AMAs) by including music fans to inspire and vote for their favorite Latin artist where the winner will join Jason Derulo at the Coca-Cola Red Carpet LIVE pre-show at the AMAs!
The Red Carpet LIVE pre-show will be a digital show, meaning the live performance will be streamed online. Jason Derulo picked three Latin artists to potentially collaborate with him at the pre-show in the AMAs. So how do fans become involved?
Fans are able to vote for their favorite Latin artist (from L to R: Joey Montana, Alyssa Bernal, and Maffio) via Coke’s website every week and watch videos on their latest collaborations with each other and fans see who is in the lead each week that leads closer to the AMAs. This is a 7-week competition among these three artists.
Now, not only does Coca-Cola ask fans to vote for their favorite artist, fans are also able to vote on Jason Derulo’s outfit for the AMAs. For example, during week 3 of the Mix On competition, Coca-Cola asked, “What fashion style do you want to see Jason Derulo wear at the AMAs?” 36% of fans voted for a vintage look! So you can see Coca-Cola is definitely finding ways to get fans engaged with Mix On! Coca-Cola even asked to see what type of flavor would fans add to Coca-Cola to create Jason Derulo’s Mix on drink; of course 47% of fans voted for Cherry-Vanilla, because it’s absolutely delicious! I’m getting thirsty thinking about it.
So do you want to inspire Coca-Cola’s Red Carpet LIVE! Performance? Go ahead and vote to see your favorite artist to jam out with Jason Derulo. And if you don’t know any of the musical artists here, you can always log on to the Coca-Cola’s Mix On website where you can listen and watch these talented artists perform to get your vote to see them at the AMAs. Voting ends in 13 days and who knows, you can probably inspire a new flavor for Coca-Cola which would be amazing and refreshing!